Pierre PilonchéryQuelques Lieux et leurs Moments, série Les Publicitages series, Lyon, 2007.
Photo: permission de l’artiste | courtesy of the artist
With its bin tilted backwards, a truck prevails at the centre of a quadrangular metallic structure. Thousands of sales catalogues similar to those that invade our mailboxes and homes each day escape from the truck’s container. These fliers rarely command our attention. In general, the garbage can is their immediate destination, followed by the city dump. Only just printed and shipped out of the ­manufacturing plant, already these ephemeral documents are almost garbage. Pilonchéry draws his raw materials from this uninterrupted flux of printed paper. He appropriates this proliferation of images, surfaces, and colours, modifies its contours, and transforms its destination. He pulls even strips from these thousands of brochures and weaves them ­methodically, endlessly, creating immense surfaces destined to be staged, ­manipulated, posted up, suspended, and crumpled. 

In the project titled Les Catalogues Publicitaires (P7), 1999-2001, one of the 3 by 10.8 metre canevassages (weavings) is ­suspended to the ­structure behind the dump truck. For the pile of ­degraded materials, the weavings’ inclusion in the ­installation ­materializes the possibility of escaping its usual fate through the intervention of “artistic recycling.” By means of cutting and interlacing the various strips, the original images become fragmented and disappear in favour of a new weft.

This content is available with a Digital or Premium subscription only. Subscribe to read the full text and access all our Features, Off-Features, Portfolios, and Columns!

Subscribe (starting at $20)

Already have a Digital or Premium subscription?

Log in

Don’t want to subscribe? Additional content is available with an Esse account. It’s free and no purchase will ever be required. Create an account or log in:

My Account

This article also appears in the issue 64 - Waste
Discover

Suggested Reading