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{"id":153206,"date":"2018-09-01T19:35:04","date_gmt":"2018-09-02T00:35:04","guid":{"rendered":"https:\/\/esse.ca\/?p=153206"},"modified":"2026-02-09T13:37:16","modified_gmt":"2026-02-09T18:37:16","slug":"parler-la-langue-de-lennemi-ou-pas","status":"publish","type":"post","link":"https:\/\/staging.esse.ca\/en\/parler-la-langue-de-lennemi-ou-pas\/","title":{"rendered":"Speaking the Enemy\u2019s Language (Or Not)"},"content":{"rendered":"\n<p>In such times as these, does art accept the injunction to speak the language of labour, useful and efficient, the province of communications and productivity? From willing servitude to an ability to subvert the system, the language of art can instead provoke unexpected reversals. Here I present the works of Jean-Charles Massera, Liv Schulman, Romana Schmalisch, and Robert Schlicht, who use humour to examine art\u2019s ability to inflect the machine and caricature the counterproductive instrumentalization of its vocabulary.<\/p>\n\n\n\n<p>There was a time when artists, willingly taken for mavericks, seemed alien to the domain of labour, its methods, and its discourse. Times have admittedly changed: exhibitions and publications, with governmental inducements and corporate solicitations, are proliferating. I shall not adumbrate the genealogy of artists\u2019 relationships with labour from the nineteenth century up to the struggles of the avant-garde, to fulfil the status of art as a social act. I will note, however, that our era is not as concerned with the representation of labour and its associated emancipatory values and societal edification as with re-evaluating the artist\u2019s position. As early as the 1960s, various artists gauged their own work in terms of professional standards and of the notion of profession itself. Marcel Duchamp, Robert Filliou, and the later \u201centrepreneurial\u201d <span style=\"white-space: nowrap;\">artists<a class=\"fn-link\" id=\"fn-ref-3\" href=\"#footnote-3\"><sup>3<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-3\"><a href=\"#fn-ref-3\"> 3 <\/a> - Among them, the Artist Placement Group, Francis Al\u00ffs, Christopher D\u2019Arcangelo, Jean-Baptiste Farkas, Peter Fend, Andrea Fraser, Jenny Holzer, Fabrice Hybert, and Peter Nadin.<\/span> never tired of deconstructing the romantic figure of the creative genius, withdrawn from economic realities. Instead, their experimentations bring art face-to-face with its commercialization and operation, from the manufacture of goods to the marketing of services.<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1319\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-scaled.jpg\" alt=\"Massera_We are Europe\" class=\"wp-image-159126\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-scaled.jpg 1920w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-300x206.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-600x412.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-768x528.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-1536x1055.jpg 1536w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe-2048x1407.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1319\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-scaled.jpg\" alt=\"Massera_We are Europe\" class=\"wp-image-159128\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-scaled.jpg 1920w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-300x206.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-600x412.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-768x528.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-1536x1055.jpg 1536w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Massera_We-are-Europe2-2048x1407.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption><strong>Jean-Charles Massera &amp; Beno\u00eet&nbsp;Lambert<\/strong><br><em>We Are L\u2019Europe<\/em>, 2009.<br>Photos&nbsp;: Cl\u00e9ment Bartringer<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>By a curious inversion, managerial reason-ing, in turn, took up artistic activity as a possible model. The artist would become the perfect worker of the future: flexible, inventive, independent, and intrinsically motivated. To echo Luc Boltanski and \u00c8ve <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">Chiapello,<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-4\" href=\"#footnote-4\"><sup>4<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-4\"><a href=\"#fn-ref-4\"> 4 <\/a> - Luc Boltanski and \u00c8ve Chiapello, <em>Le nouvel esprit du capitalisme<\/em> (Paris: Gallimard (Tel), 1999).<\/span> the artist corresponds to the new spirit of capitalism, for which mutations in organizations and forms of production are a condition. Sociologist Pierre-Michel Menger also supports this <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">theory,<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-5\" href=\"#footnote-5\"><sup>5<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-5\"><a href=\"#fn-ref-5\"> 5 <\/a> - Pierre-Michel Menger, <em>Portrait de l\u2019artiste en travailleur&nbsp;: M\u00e9tamorphoses du capitalisme<\/em> (Paris: Seuil and La R\u00e9publique des id\u00e9es, 2002).<\/span> point-ing out that the figure of the artist as a rebel on the fringes of society is obsolete. Is this the ultimate stage in the abandonment of all critical ambitions in art, signalling complete assimilation by the economic system? Far from giving the art sector the freedom it might have claimed, some have already identified its complete absorption into the \u201ccultural logic of late <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">capitalism.\u201d<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-6\" href=\"#footnote-6\"><sup>6<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-6\"><a href=\"#fn-ref-6\"> 6 <\/a> - Fredric Jameson, <em>Postmodernism, or the Cultural Logic of Late Capitalism<\/em> (New York: Verso, 1991).<\/span><\/p>\n\n\n\n<p>So, what is to be done? That question (and its reprise), <em>Que faire? (le retour)<\/em>, was the title of Jean-Charles Massera\u2019s show, co-produced with Beno\u00eet Lambert in 2011, over a century after Lenin\u2019s eponymous pamphlet was published. A couple of post-\u201968 rebels go over contemporary society\u2019s legacy, figuring out what is and isn\u2019t worth preserving. As in prior texts\u200a\u2014\u200a<em>We Are <meta charset=\"utf-8\"><\/em><span style=\"white-space: nowrap;\"><em>L\u2019Europe<\/em><meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-7\" href=\"#footnote-7\"><sup>7<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-7\"><a href=\"#fn-ref-7\"> 7 <\/a> - Jean-Charles Massera, <em>We Are L\u2019Europe<\/em> (Paris: Gallimard (Verticales), 2009).<\/span> and <em>Amour, gloire et CAC <meta charset=\"utf-8\"><\/em><span style=\"white-space: nowrap;\"><em>40<\/em>,<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-8\" href=\"#footnote-8\"><sup>8<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-8\"><a href=\"#fn-ref-8\"> 8 <\/a> - Jean-Charles Massera, <em>Amour, gloire et CAC 40&nbsp;: Esth\u00e9tique, sexe, entreprise, croissance, mondialisation et m\u00e9dias<\/em> (Paris: P.O.L, 1999).<\/span> for instance\u200a\u2014\u200aMassera here poses the thorny question, must one \u201cgo along with\u201d or \u201cgo against\u201d? Far from revolutionary fervour, Massera responds with an art practice that subverts existing norms and structures. He takes neoliberal society, in which all productive activity is subordinated to consumerism, as context and material in order to consider the purpose of both art and labour, which are equally threatened by alienation.<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-pullquote alignright\"><blockquote><p>Faced with the persistent observation of the dispossession of its working strength, would art\u2019s own strength not lie in showing the breach rather than patching it over?<\/p><\/blockquote><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n\n\n\n<p>Massera intends to eschew the dichotomy between a protest born of an aesthetic break based on autonomy, yet cut off from the social sphere, and the transformation of art into an ideological vehicle for the organs of power. With entryism as a guiding principle, he advances an aesthetics of intrusion into \u201cthe enemy\u2019s language,\u201d adopting its tools, only to subvert them. With his fictions and tragicomic narratives, manifested in different forms\u200a\u2014\u200abook, radio, audio installation, video, photography\u200a\u2014\u200aMassera parodies entrepreneurial vocabulary, advertising slogans, and media tics to the point of absurdity. In poster campaigns orchestrated in the public spaces of various cities, incisive phrases interspersed between ads act as a critical wake-up call. They break with the representations and messages that society usually provides on such billboards. In Rennes, for instance, <em>Under The R\u00e9sultats<\/em> (2008) gives voice to workers, who are asked whether (or not) they recognize themselves in their company\u2019s results, image, or products. The texts <em>France guide de <meta charset=\"utf-8\"><\/em><span style=\"white-space: nowrap;\"><em>l\u2019utilisateur<\/em><meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-9\" href=\"#footnote-9\"><sup>9<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-9\"><a href=\"#fn-ref-9\"> 9 <\/a> - Jean-Charles Massera, <em>France guide de l\u2019utilisateur<\/em> (Paris: P.O.L, 1998).<\/span> and \u201cUnited Problems of Cout de la <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">Main-d\u2019\u0153uvre\u201d<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-10\" href=\"#footnote-10\"><sup>10<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-10\"><a href=\"#fn-ref-10\"> 10 <\/a> - Jean-Charles Massera, \u201cUnited Problems of Cout de la Main-d\u2019\u0153uvre,\u201d in <em>United Emmerdements of New Order<\/em> (Paris: P.O.L, 2002).<\/span> similarly underscore the hiatus between individuals\u2019 stories and the machinery of a system that swears solely by the imperatives of growth\u200a\u2014\u200aalong with the loopholes that can nonetheless be improvised by those individuals. <\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1736\" height=\"984\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire.jpg\" alt=\"Schulman_Que faire\" class=\"wp-image-159138\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire.jpg 1736w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire-300x170.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire-600x340.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire-768x435.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Schulman_Que-faire-1536x871.jpg 1536w\" sizes=\"auto, (max-width: 1736px) 100vw, 1736px\" \/><figcaption><strong>Liv Schulman<\/strong><br><em>Que Faire\u2009?, <\/em>video still of the first episode <em>Le r\u00e9alisme<\/em>, 2017.<br>Photo&nbsp;: courtesy of the artist<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><em><em>Que faire? <\/em><\/em>Liv Schulman, a young Franco-Argentine artist, also chose this title for a recent three-episode video series (2017) that foils a TV aesthetic. Groping for ideas, scriptwriters are gathered in a kind of group therapy hosted by a personality who\u2019s rather more castrating than facilitating. The dialogue, drawing from psychoanalytic vocabulary, economic jargon, and art, is verbomaniacal and aphasic by turns, gets delirious, and then implodes. A parody of \u201cstorytelling\u201d corporate coaching techniques, the \u201cCovinski\u201d creative motivational method (likely the artist\u2019s invention) swings between depersonalization and trance. But instead of loosening hang-ups, it exacerbates them to the point of paralysis.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>As is her habit, Schulman recruited amateur <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">actors on-site<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-11\" href=\"#footnote-11\"><sup>11<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-11\"><a href=\"#fn-ref-11\"> 11 <\/a> - During a residency at Centre d\u2019art contemporain de Noisy-le-Sec, <em>La Galerie <\/em>en 2017.<\/span> to produce this film, which draws its comic potential from a misplaced realism. The characters\u2019 maladjustment to their environment, itself inhospitable (a warehouse full of equipment), is accentuated by such sartorial accessories as a disproportional plaster cast, badly bound bandages, an excessively large pencil. Individuals\u2019 dissociation produced by work leads to a schizophrenic relationship with reality. The disenfranchised writers, exposed not only to joblessness but to their own uselessness, suffer split personalities and start doubting their respective identities. Their scripts, moreover, can\u2019t hope to achieve the required originality, as they are constrained by the prescriptive framework of a society devoted to the cult of performance. In the most complete confusion between creation, creativity, and productivity, which eventually devalues any subjectivity, desire turns irrevocably to frustration and despair. And, in line with battles lost in advance, for which Schulman has a predilection, <em>Assembl\u00e9e g\u00e9n\u00e9rale<\/em> (video, 2016), in which former employees meet to try to thwart their factory\u2019s closure, is predestined by the nature of its production\u200a\u2014\u200ahelium-filled&nbsp;balloons!<\/p>\n\n\n\n<p>Instead of artists, or of salaried employees, with their histories and baggage, would recruiters not rather target temp workers, responsive to and formatted for current needs? To answer the question, German performers and videomakers Romana Schmalisch and Robert Schlicht imagined the <em>Labour Power Plant<\/em> (LPP), a kind of human resources centre that conditions workers, submitting them to a battery of exercises and simulations to improve their physical, psychological, and social abilities. To produce their fictional documentary, Schmalisch and Schlicht conducted research in employment agencies and training centres. Centring their investigations on theatre, dance, and cinema, the artists are interested in the incorporation of art into societal structures, particularly through train-ing programs, both old and new.<\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-scaled.jpg\" alt=\"Romana Schmalisch_Robert Schlicht_Titre de travail\" class=\"wp-image-159130\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-scaled.jpg 1920w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-300x200.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-600x400.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-768x512.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-1536x1024.jpg 1536w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption><strong>Romana Schmalisch &amp; Robert&nbsp;Schlicht<\/strong><br>Exhibition views, <em>Titre de travail<\/em>, Frac Grand Large\u200a\u2014\u200aHauts-de-France, Dunkerque, 2018.<br>Photos&nbsp;: Aur\u00e9lien Mole, \u00a9 Romana Schmalisch \/ Robert Schlicht \/ Spectre Productions<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-scaled.jpg\" alt=\"Romana Schmalisch_Robert Schlicht_Titre de travail\" class=\"wp-image-159132\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-scaled.jpg 1920w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-300x200.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-600x400.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-768x512.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-1536x1024.jpg 1536w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail2-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>LPP headquarters has set up shop at the Fonds r\u00e9gional d\u2019art contemporain Grand Large <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">(FRAC),<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-12\" href=\"#footnote-12\"><sup>12<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-12\"><a href=\"#fn-ref-12\"> 12 <\/a> - <em>Titre de travail<\/em>, an exhibition by Romana Schmalisch and Robert Schlicht, from January 27 to August 26, 2018, at the Fonds r\u00e9gional d\u2019art contemporain de Dunkerque, France.<\/span> which is inaugurating a year of programming devoted to labour. The installation infiltrates the FRAC premises, borrowing from several of its elements, in particular the ambiguous window display of objects: works or accessories likely to be used during training sessions. The ascetically designed office is adorned with a large monochrome by Gerhard Richter, which starts to look like a representation of power. The larger-than-life decor introduces a split in one\u2019s perception of reality, an effect heightened by the mix of actors and amateurs in the films presented later. The institution becomes a participant in role-playing that shifts the meaning and function of the art.<\/p>\n\n\n\n<p>In the film <em>Top\/Down<\/em> (2018), shot on the top floor of the building, the LPP director discusses the organization\u2019s performances with an outside controller, whose arrival on horseback heralds a few mishaps. Stereotypical statements follow one another, biting and cynical, with respect to the organization\u2019s competitiveness and contradictions. The insidious interference of intentions, desires, and the interns\u2019 interests during a training session becomes manifest in another film. One exercise is reminiscent of the project \u201cthe choreography of labour,\u201d which dealt with strategies for optimizing gestures for the purposes of <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">productivity.<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-13\" href=\"#footnote-13\"><sup>13<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-13\"><a href=\"#fn-ref-13\"> 13 <\/a> - Conducted during a residency at the Laboratoires d\u2019Aubervilliers, in 2014.<\/span> Participants were invited to perform movements, of which they were not told the purpose, that tested for fluidity and stamina. The artists drew inspiration from the experiments of choreographer and teacher Rudolf Laban, famous for his dance notation technique but also known for his collaboration with the English industrial consultant F. C. Lawrence. Reality catches up with fiction!<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"805\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-scaled.jpg\" alt=\"Romana Schmalisch_Robert Schlicht_Top Down\" class=\"wp-image-159136\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-scaled.jpg 1920w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-300x126.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-600x251.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-768x322.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-1536x644.jpg 1536w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Top-Down-2048x858.jpg 2048w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption><strong>Romana Schmalisch &amp; Robert&nbsp;Schlicht<\/strong><br><em> Top\/Down<\/em>, video still, 2017.<br>Photo&nbsp;: \u00a9 Romana Schmalisch \/ Robert Schlicht \/ Spectre Productions<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-columns alignfull colored floating-legend-container is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Following her investigation of various <meta charset=\"utf-8\"><span style=\"white-space: nowrap;\">businesses,<meta charset=\"utf-8\"><a class=\"fn-link\" id=\"fn-ref-14\" href=\"#footnote-14\"><sup>14<\/sup><\/a><\/span><span class=\"fn\" id=\"footnote-14\"><a href=\"#fn-ref-14\"> 14 <\/a> - Dani\u00e8le Linhart, <em>La com\u00e9die humaine du&nbsp;travail&nbsp;: De la d\u00e9shumanisation taylorienne \u00e0 la sur-humanisation manag\u00e9riale<\/em> (Toulouse: \u00c9r\u00e8s, 2015).<\/span> sociologist Dani\u00e8le Linhart\u2019s conclusions are even more convincing. Linhart reveals a paradoxical similarity between Taylorism and some contemporary trends. Today, as in the past, the rationalization of labour, even if motivated by efficiency, seeks legitimacy in the common good (scientific progress, increasing free time, and fulfilment and wellbeing in the workplace). Demands for a more human dimension, calls for creativity and taking initiative, she says, contribute nonetheless to dispossessing employees of any control over their profession and to breaking up collective identification through a process of increasing atomization.<\/p>\n\n\n\n<p>Massera, Schulman, and Schmalisch and Schlicht, far from going along with the powers that be in levelling out conflicts and adhering to an apparently universally enviable business culture, use satire to portray the subordination of all productive activity\u200a\u2014\u200aart included\u200a\u2014\u200ato the market. These artists parody a language that has become bloodless in its subservience to the dominant representations, codes, and mechanisms of labour in contemporary society. With a touch of irony, the deleterious utilitarianism that tosses out both the function of art and the emancipation of work tends toward generalized schizophrenia. In short, does the artist\u2019s power not reside in working the language from within, through forms created at the intersection of documentary and fiction?<\/p>\n\n\n\n<p class=\"has-small-font-size\">Translated from the French by <strong>Ron Ross<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-scaled.jpg\" alt=\"Romana Schmalisch_Robert Schlicht_Titre de travail\" class=\"wp-image-159134\" srcset=\"https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-scaled.jpg 1280w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-300x450.jpg 300w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-600x900.jpg 600w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-768x1152.jpg 768w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-1024x1536.jpg 1024w, https:\/\/staging.esse.ca\/wp-content\/uploads\/2022\/03\/94_DO05_Guenard_Romana-Schmalisch_Robert-Schlicht_Titre-de-travail3-1366x2048.jpg 1366w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption><strong>Romana Schmalisch &amp; Robert&nbsp;Schlicht<\/strong><br>Exhibition detail, <em>Titre de travail<\/em>, Frac Grand Large\u200a\u2014\u200aHauts-de-France, Dunkerque, 2018.<br>Photo&nbsp;: Aur\u00e9lien Mole, \u00a9 Romana Schmalisch \/ Robert Schlicht \/ Spectre Productions<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div style='display: none;'>Jean-Charles Massera, Liv Schulman, Robert Schlicht, Romana Schmalisch<\/div>","protected":false},"excerpt":{"rendered":"In a short piece written for the journal Fakir, G\u00e9rard Mordillat rails against the newspeak that turns \u201cwages\u201d into \u201ccosts of labour,\u201d \u201clayoffs\u201d into a \u201cjob-saving plan,\u201d and a \u201cstrike\u201d into a \u201cdeadlock.\u201d Faced with such decoys, the author summons us to \u201cnot speak the enemy\u2019s [NOTE count=1]language.\u201d[\/NOTE][REF count=1]G\u00e9rard Mordillat, \u201cBlocage\u00a0: \u2018Ne pas parler la langue de l\u2019ennemi,\u2019\u201d Fakir (May 26, 2016), www.fakirpresse.info\/blocage-ne-pas-parler-la-langue-de-l-ennemi (our translation).[\/REF] This ideological vocabulary has been somewhat inflated, particularly in France, at a time when the labour-law reform, with its slew of deregulations, has resulted in the pragmatic President Emmanuel Macron\u2019s executive [NOTE count=2]orders.[\/NOTE][REF count=2]To forestall eventual opposition\u200a\u2014\u200awhich the so-called Loi El Khomri (the labour law named after the minister who brought it forward\u200a\u2014\u200atrans.) had sparked a year earlier\u200a\u2014\u200athe president signed executive orders reforming the Labour Code in record time, and despite union disapproval.[\/REF]<\/br>","protected":false},"author":15,"featured_media":159124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[882],"tags":[],"numeros":[6512],"disciplines":[],"statuts":[],"checklist":[],"auteurs":[],"artistes":[1549,1561,1560,1559],"thematiques":[],"type_post":[],"class_list":["post-153206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-post","numeros-94-labour","artistes-jean-charles-massera","artistes-liv-schulman","artistes-robert-schlicht","artistes-romana-schmalisch"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/posts\/153206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/comments?post=153206"}],"version-history":[{"count":1,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/posts\/153206\/revisions"}],"predecessor-version":[{"id":274371,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/posts\/153206\/revisions\/274371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/media\/159124"}],"wp:attachment":[{"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/media?parent=153206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/categories?post=153206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/tags?post=153206"},{"taxonomy":"numeros","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/numeros?post=153206"},{"taxonomy":"disciplines","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/disciplines?post=153206"},{"taxonomy":"statuts","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/statuts?post=153206"},{"taxonomy":"checklist","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/checklist?post=153206"},{"taxonomy":"auteurs","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/auteurs?post=153206"},{"taxonomy":"artistes","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/artistes?post=153206"},{"taxonomy":"thematiques","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/thematiques?post=153206"},{"taxonomy":"type_post","embeddable":true,"href":"https:\/\/staging.esse.ca\/en\/wp-json\/wp\/v2\/type_post?post=153206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}